Retailers and their Customers
- Tailors to the needs of a particular business or promotion
- Provides creative link to creative on on-line incentives to be redeemed on site at retail
- Links retail web sites, promo micro sites, and connects promotions to a transactional platform
- Provides, via the in-store system, additional promotion, entertainment (music/photos etc.), and real time tracking
- Drives customer to the store by "incentivising" him
- Provides another marketing medium to control and to sell to clients
- Provides effective couponing
- Enables upselling
- Provides a destination branding opportunity
- Enables cross promotion
- Enables digital product delivery systems to be placed in every store of selected chains
- Enhanced customer in-store experience
- Increased dwell time if beneficial
- Extracts more sales from the Real Estate
E-Commerce
- Links retail web sites, promo micro sites, and connects promotions to a transactional platform at retail locations
- When advantageous encourages consumers to travel from the website to the retailer location
- Provides creative link to on-line incentives to be redeemed on site at retail
- Promotes website and products not sold in store
- Provides effective couponing
- Tailors to the needs of a particular business or promotion
Advertising & Content
- Provides advertising and content suppliers with outlets for targeted advertising, promotional and entertainment content
- Enables advertisers to be a marketing content partners and to tailor such content to the needs of each retailer
- Provides controlled medium in stores for advertising and content
In-Store Electronic Delivery
- Provides a cost effective and targeted distribution channel for digital entertainment, advertising and promotion, product fulfillment, and premium offers
- Provides a touchscreen based interactive system
- Tailors software and applications to the interface of a particular business
- Enables the interface and it’s enclosure to be easily skinned to branding
- Provides monitoring and management from remote location(s)
- Provides data collecting and information at retail
- Captures in-store trends
- Monitors customer satisfaction
- Enhances customer experience